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Blue apron subscription cost5/25/2023 I’ve since spent the last 2 years helping my clients use information to dramatically improve their customer acquisition and retention efforts. Other than saying that the current number is probably higher than the $94 figure they disclose in their filing – but that number is based on the average of 2014 through early 2017 results.įor background, I helped to build the analytics team at Beachbody, then ran media and customer acquisition there for the last 5 of my 8 years. I frankly haven’t seen even educated guesses at specific numbers. No one else, as far as I have found, has published them. Those numbers aren’t written in their S-1, but the analysis used to come up with them is based entirely on the information provided in that S-1. ![]() ![]() I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer.
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